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Robin Hood Motel – Roadside Inn

The Transition 

In 1962, Mr. Rolf Ullrich broke ground at 136 Gorge Road East and a year later, the Ullrich family and the Robin Hood hospitality team began welcoming its first guests to the Robin Hood Motel; then, one of nearly 40 motels along the Gorge in Upper Victoria.

Recently, the Ullrich family recognized that best-in-class three-star and four-star accommodation providers were not yet meeting today’s guest expectations for anticipated value and guest services. Through 2017 and 2018, the implementation of physical, technological and strategic changes began the transition that moved the Robin Hood from the original business model towards creating a new class standard choice for value and services in Victoria.

A roadside inn icon of the 60’s combining modernity and innovation giving our guests more ways to discover Victoria than anyone else.

The Robin Hood Motel has changed its name to Robin Hood Inn & Suites to reflect the new offerings. 

The Ullrich family is proud to have accomplished their goal of providing more value for the price of a room than any hotel in Canada.

This year the Ullrich family celebrates the 57th year of providing extraordinary hospitality experiences with nearly 1.8 million  happy sleeps. The journey continues…

Proud Recipient of the BC Hotel Association

Housekeeping Award of Excellence

Robin Hood Inn & Suites Achievements

  • Recipients of TripAdvisor Certificate of Excellence
  • Featured in Western Hotelier Magazine. Read the full article 
  • Top 1% of Hotels Worldwide for the Best of the Best.
  • Winning in Best Bargain - Canada 

Contact Robin Hood Inn & Suites


136 Gorge Road East Victoria
BC V9A 1L4

Call Us

Phone: 250-388-4302
Cell: 250-885-8119
Fax: 250-383-4399
Toll Free: 1-800-434-8835

Email Us